Table Of Content
Now, it’s time to get serious about doing some smaller beauty services at home. Luckily, brands are rolling out new and innovative ways to do our hair at home, whether that’s covering up gray roots or trying a fun fashion color. Brad Mondo’s XMondo hair color is for the latter group, those who want to have some fun with their look while also recording it for TikTok, of course. The beginning of the pandemic left many people at home and unable to go to hair salons which benefitted Mondo’s business.
The son of a stylist, Brad Mondo is using his 8.7 million followers on TikTok to build a haircare empire.
The passion grew into an obsession which later brought him to create his own products that embodied everything he believes in. Each product has been carefully curated by Brad and a team of stylists and chemists. "I absolutely love this color I've never been able to find a red this bright before it's amazing." Xmondo officially launched at Sally Beauty retail locations on Tuesday. The price point for the product is $24.99.
Wave Enhancing Oil
Watching stylists transform their clients and give them new color, cut, and outlook on life, I became obsessed with the world of hair. The way you can sit someone down in a chair, learn about them, and give them a cut and color that brings out who they are on the inside, was magical to me, and still is. Becoming a hairstylist allowed me to be creative, as well as help people be the truest version of themselves.
Collection: Products
This community is all about hair and beauty. “It’s not as monetizable as say YouTube or Facebook or Snapchat, so you’re kind of always searching for those next brand deals or that next partnership,” he said. “People are more invested in their hair than ever,” he said about the lockdown period. “And people are willing to experiment more because they’re sort of locked inside every day.
Semi permanent color fades with washing. We recommend trying to avoid over washing your hair. You also should use a color protecting shampoo and conditioner. XMONDO Color is a hair treatment and is safe to use as often as you would like.
Super Blue
From my experience, people on TikTok want to see raw, relatable content that isn’t too produced. Mondo said XMONDO has been “extremely lucrative” so he’s been able to pass on brand endorsement deals he previously relied on as a source of income. He only wants to take on work with brands within a certain price range and that he feels excited about. "It is super pigmented, smells great, is very easy to apply, and leaves my hair looking and feeling so soft."
XMondo Hair Color: Chart, Use
But something that’s just as impressive as Mondo’s knowledge of hair? His sense of style, which is worth a follow alone. Mondo has a great deal of respect for his customers, and when he is working on developing new products, he considers their feedback.
Super Yellow
“I’m glad we were able to do something out of the box, something she doesn’t usually have,” he says about working with D’Amelio. “At first, we were just going to change the color underneath her hair.” But then, she gave him creative control to do something even cooler. Folks on TikTok are already recreating it. IF I WANT VIBRANT COLOR HAIR, DO I NEED TO BLEACH IT FIRST? In order to achieve the brightest, most vibrant color, your hair will need to be blonde or prelightened.
I keep a list of TikTok ideas on my phone. They can come from so many different places, fan requests, scrolling through TikTok, but mostly from just my own boredom. Most of the ideas will be trashed though. I usually look through the list, then pick one for that day and create it. It’s a pretty simple process, to be honest.
Charli D'amelio's Pink Hair Sparks Lavagirl Comparisons On TikTok - Bustle
Charli D'amelio's Pink Hair Sparks Lavagirl Comparisons On TikTok.
Posted: Tue, 27 Oct 2020 07:00:00 GMT [source]
People who were eager to learn how to educate themselves more about hair and those who wanted to do their hair at home turned to videos on Mondo’s different social media platforms. He also launched XMONDO during the height of the pandemic. Brad Mondo, hairstylist and founder of Xmondo, has launched eight vibrant semipermanent hair color shades from his line with Sally Beauty.
So I don’t know, if I didn’t do YouTube, would I be happy? I’m not sure because I like that community aspect that it brings to my life also. Social media has been my job for years now, and if there's one thing I’ve learned, it’s that you must adapt to the constant changes or you’ll fade away. When TikTok started, I knew it could possibly blow up. I thought it’d be a great way to diversify my following and have some fun creating a different style of content on a new platform. I also loved the content and the creators on TikTok, so I wanted part of the fun.
XMONDO is designed to inspire a new age of hair care and color. With our unwavering commitment to innovation and cutting-edge technology, we provide you with the tools to unlock your true potential and embrace your most confident self. Settling for the ordinary is not an option. We thrive on continuous exploration, challenging the status quo to bring you groundbreaking solutions. Together, let’s rewrite the rules, push the limits of what is possible, and celebrate individuality.The future of hair care starts here.
Unlike influencers who have audiences and followings because of their dance moves or personality, being a beauty influencer lends itself more readily to monetary opportunities, Mondo said. "I was so shocked to see how amazing this product works." Now you have Mondo’s permission to go crazy with color. By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.
The new release mark Xmondo’s first retail distribution. I never want to make people feel bad, and I do react to a lot of young kids which I feel I can leave a lasting impression on them. I would never go down that road of just bashing somebody to bash them.
I look through my old videos sometimes, even ones from a couple months ago, and I can’t believe that’s the same person as I am today. I love transforming myself constantly because it gives me that ‘new’ feeling that I’m very much addicted to. Mondo has a personal relationship with Sally Beauty that goes back to his early days as a hairstylist, as it was his go-to store for hair supplies. The retailer is the largest U.S. distributor of semipermanent hair colors.
It only makes sense he would finally come out with his own hair color line. He used it to create an innovative pink highlighted look on TikTok star Charli D’Amelio. Since then, the 27-year-old Mondo has cultivated millions of followers across platforms including YouTube, TikTok, and Instagram. His content includes reaction videos to “hair fails” and pointers for hair care and hair color. He also has his own hair care and hair color brand called XMONDO, a Snapchat hair series, and has done the hair of celebrities and influencers like Charli D’Amelio. Back in March and April, it seemed like we were only going to be home for a few weeks—not an entire year (or more).
No comments:
Post a Comment